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Production Plant
in Bobigny |
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| 1971 |
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| 1966 |
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| 1953 |
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| 1953 |
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| 1932 |
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Established in New
York over 150 years ago in 1853,
MOTUL had its roots in the whale-oil
business, used for lanterns.
Owned by the Rockefeller Group
and operated as a subsidiary
of Standard Oil Company, the
company was later managed and
run by Swan Finch and in 1919,
came to known as the Swan Finch
Company.
Having established its headquarters
in the USA, the Swan Finch Company
expanded its lubricant business
and started exporting to Europe.
In 1932, the Zaugg family, a
French distributor bought out
the Swan Finch Company, but
kept the MOTUL brand name. The
entire operation moved to France
and the brand name MOTUL, was
relaunched as a French brand.
Focused on improving the reliability
and performance of lubricants,
MOTUL dramatically altered the
lubrication industry by producing
several world's first and hence,
set forth to shape the history
of motor lubricants.
1953 - the launch of the World's
1st Multigrade Motor Oil.
1966 - the launch of the World's
1st Semi-Synthetic Motor Oil.
1971 - the launch of the World's
1st 100% Synthetic Motor Oil.
Till today, MOTUL continues
in its tradition of producing
superior quality lubricants
by turning its technological
innovations into real products
for the automotive world. From
Turbo Engine Oils to Catalytic
Mufflers to Brake Fluids and
Transmission Oils, MOTUL has
been and continues to be the
favored name.
An environmental-conscious organization,
MOTUL has concentrated its efforts
in developing cleaner and more
environmental-friendly products.
MOTUL has also invested in recycling
programs, offering consumers
a cleaner and greener way of
living.
Currently headquartered in Paris,
France, the MOTUL line of premium
performance products is sold
in 65 countries today. |
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